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Source
Sources
Release date
March 2023
More information
Region
China
Survey time period
December 2, 2022 to January 4, 2023
Number of respondents
2,000 respondents
Special properties
among consumers from mainland China
Method of interview
Online survey
Supplementary notes
Original question: In the past 12 months, from which e-commerce platforms have you purchased luxury goods?
The average annual household income among the respondents was 1.402 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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