The statistic presents the search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. It was found that ads that appeared in the third position of search results had a median TTR of percent, which means that ** out of 1,000 people clicked on those ads.
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SplitMetrics. (May 17, 2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search." Chart. May 17, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. (2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search Ads Median Tap through Rates (Ttr) of Mobile Apps in Apple App Store Worldwide as of May 2018, by Position in Search." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2018, /statistics/952835/apple-search-ads-ttr-position/
SplitMetrics, Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search ÌÇÐÄÆƽâ°æ, /statistics/952835/apple-search-ads-ttr-position/ (last visited July 31, 2026)
Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph], SplitMetrics, May 17, 2018. [Online]. Available: /statistics/952835/apple-search-ads-ttr-position/
