Data measured via SearchAdsHQ platform only; broader industry metrics may vary. Based on 390 million App Store ads impressions in 7 storefronts: Australia, Canada, Mexico, New Zealand, Switzerland, UK and United States.
Citation formats
Apple search ads TTR worldwide in 2018, by category
The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of , ranked by app category. It was found that ads that ran on stickers search results had a TTR of ** percent, which means that *** out of 1,000 people clicked on those ads.
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SplitMetrics. (March 27, 2018). Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. "Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category." Chart. March 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. (2018). Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. "Search Ads Tap through Rates (Ttr) of Mobile Apps in Apple App Store Worldwide as of March 2018, by App Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2018, /statistics/952811/apple-search-ads-ttr-category/
SplitMetrics, Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category ÌÇÐÄÆƽâ°æ, /statistics/952811/apple-search-ads-ttr-category/ (last visited July 31, 2026)
Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category [Graph], SplitMetrics, March 27, 2018. [Online]. Available: /statistics/952811/apple-search-ads-ttr-category/
