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Thinking about your last marketing campaign, which KPIs were measured?*

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Source

Release date

December 2017

Region

Belgium

Survey time period

September 12, 2017 to October 25, 2017

Number of respondents

154 respondents

Special properties

communications experts in advertising, creative and media agencies

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt… Welke KPI’s werden gehanteerd?" (English: Thinking back to the last marketing campaign of the brand you are working for, which KPIs were applied?)

Multiple answers were possible.

Citation formats

KPIs measured by marketeers in Belgium 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 2, 2019
The statistic displays the results of a survey of KPIs measured by marketeers in Belgium in 2017. The survey results show that as of 2017, there was a strong emphasis on brand awareness and brand perception among the communications experts surveyed. Over ** percent of respondents indicated that there was a focus on brand awareness during their most recent marketing campaign, while just under ** percent of respondents reported a focus on market share.
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