This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (**** percent) were the most dangerous content. Content for adults (**** percent) was the most risky one for aid campaigns on the mobile web.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Integral Ad Science. (October 11, 2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of video content considered dangerous for brand safety in Italy in 2018, by type and device." Chart. October 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. (2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of Video Content Considered Dangerous for Brand Safety in Italy in 2018, by Type and Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2018, /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science, Share of video content considered dangerous for brand safety in Italy in 2018, by type and device ÌÇÐÄÆƽâ°æ, /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/ (last visited August 01, 2026)
Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph], Integral Ad Science, October 11, 2018. [Online]. Available: /statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
