In 2021, a survey carried out in Italy found out that ** percent of both Millennials and Gen X respondents would prefer to pay a basic subscription for content with ads and a premium subscription for content without ads. On the other hand, ** percent of Gen Z representatives and ** percent of Boomers would pay nothing for accepting to watch content with ads and an option to buy premium content without ads.
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Website (marketingignorante.it). (June 28, 2022). Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). "Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation." Chart. June 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). (2022). Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). "Consumer Attitudes towards Advertising in Video Streaming Content in Italy as of 2nd Quarter of 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2022, /statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it), Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1339420/consumer-ad-preferences-video-streaming-italy/ (last visited July 25, 2026)
Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation [Graph], Website (marketingignorante.it), June 28, 2022. [Online]. Available: /statistics/1339420/consumer-ad-preferences-video-streaming-italy/
