Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group
Characteristic
Very comfortable
Somewhat comfortable
Somewhat uncomfortable
Very uncomfortable
Don't know/No opinion
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, ** percent of respondents aging from 18 to 29 years stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising purposes. Only eight percent of them reported to being very comfortable with these activities.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (May 31, 2018). Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group." Chart. May 31, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/
Morning Consult. (2018). Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "Share of Internet Users in The United States Who Are Comfortable with Companies Being Able to Sell Their Personal Data for Advertising Purposes as of May 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2018, /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/
Morning Consult, Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/ (last visited August 07, 2026)
Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group [Graph], Morning Consult, May 31, 2018. [Online]. Available: /statistics/873844/internet-users-opinion-companies-selling-personal-data-online-ad-purposes/
