This statistic shows the leading concerns about sponsorship according to industry professionals in Canada in 2017. The findings show that sponsors were more concerned about ROI than agencies, and that 12 percent of agencies cited budget concerns as their primary concern, compared to eight percent of properties.
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Website (sponsorshiplandscape.ca), & Sponsorship Marketing Council Canada. (October 16, 2017). Leading concerns about sponsorship according to industry professionals in Canada in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/873117/canada-sponsorship-professional-perspectives/
Website (sponsorshiplandscape.ca), und Sponsorship Marketing Council Canada. "Leading concerns about sponsorship according to industry professionals in Canada in 2017." Chart. October 16, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/873117/canada-sponsorship-professional-perspectives/
Website (sponsorshiplandscape.ca), Sponsorship Marketing Council Canada. (2017). Leading concerns about sponsorship according to industry professionals in Canada in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/873117/canada-sponsorship-professional-perspectives/
Website (sponsorshiplandscape.ca), and Sponsorship Marketing Council Canada. "Leading Concerns about Sponsorship According to Industry Professionals in Canada in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2017, /statistics/873117/canada-sponsorship-professional-perspectives/
Website (sponsorshiplandscape.ca) & Sponsorship Marketing Council Canada, Leading concerns about sponsorship according to industry professionals in Canada in 2017 ÌÇÐÄÆƽâ°æ, /statistics/873117/canada-sponsorship-professional-perspectives/ (last visited July 31, 2026)
Leading concerns about sponsorship according to industry professionals in Canada in 2017 [Graph], Website (sponsorshiplandscape.ca), & Sponsorship Marketing Council Canada, October 16, 2017. [Online]. Available: /statistics/873117/canada-sponsorship-professional-perspectives/
