NFL league and team sponsorship revenue 2025| ��ƽ��

NFL league and team sponsorship revenue worldwide from 2010 to 2025 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
2025	2,700
2024	2,490
2023	2,350
2022	1,880
2021	1,800
2020	1,620
2019	1,470
2018	1,390
2017	1,320
2016	1,250
2015	1,200
2014	1,150
2013	1,070
2012	1,010
2011	946
2010	870

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Release date

February 2026

More information

Region

Worldwide

Survey time period

2010 to 2025

Supplementary notes

Figures prior to 2025 come from earlier reports.

Citation formats

Sponsorship spending on the National Football League (NFL) and its teams has increased annually since 2010, reaching a record 2.7 billion U.S. dollars worldwide during the 2025 season. Nike is one of the league’s main sponsors, providing uniform and apparel to all 32 NFL teams since 2012 – the two parties agreed a long-term extension to their rights partnership in 2018.

Why are sponsorship deals worth so much?

Sponsors are prepared to spend large amounts of money to get their brand displayed on big screens and pitch-side hoardings in stadiums across the NFL. Attracting the attention of supporters within the stadiums is one aim, but the primary motive for the investment is to have the brand exposed to the millions of TV viewers worldwide – the average television viewership of an NFL regular-season game in the United States during the 2025 season was around 18.7 million.

Sports sponsorship across the U.S.

The NFL is by far the most popular sport in terms of TV viewership in the United States: NFL games accounted for the vast majority of the most-watched sporting events in the United States in 2025. It comes as no surprise, then, that the NFL generates significantly more money from sponsorship deals than the National Basketball Association (NBA), which totaled around 1.6 billion U.S. dollars in 2024/25.