*Figures exceed 100 percent can be associated with the user age misstatements, duplicate or fake accounts, accounts that do not represent human individuals, and changes in residential population figures.
Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.
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X (Twitter) ad reach in Hong Kong 2024, by audience group
In 2024, Twitter advertising was estimated to reach around *** million accounts in Hong Kong. According to the source, the calculation included accounts which are duplicated, fake, or those do not represent human individuals, and thus can lead to an overestimation.
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We Are Social, & DataReportal, & Meltwater. (February 24, 2025). X (Twitter) advertising penetration in Hong Kong in 2024, by demographic group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/
We Are Social, und DataReportal, und Meltwater. "X (Twitter) advertising penetration in Hong Kong in 2024, by demographic group." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/
We Are Social, DataReportal, Meltwater. (2025). X (Twitter) advertising penetration in Hong Kong in 2024, by demographic group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/
We Are Social, and DataReportal, and Meltwater. "X (Twitter) Advertising Penetration in Hong Kong in 2024, by Demographic Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/
We Are Social & DataReportal & Meltwater, X (Twitter) advertising penetration in Hong Kong in 2024, by demographic group ÌÇÐÄÆƽâ°æ, /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/ (last visited July 31, 2026)
X (Twitter) advertising penetration in Hong Kong in 2024, by demographic group [Graph], We Are Social, & DataReportal, & Meltwater, February 24, 2025. [Online]. Available: /statistics/1294501/hong-kong-twitter-advertising-audience-demographics/
