| Characteristic | Share of voice |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
April 2018
More information
Region
Italy
Survey time period
March 2018
Supplementary notes
Share of voice is the percentage of advertising activities for one brand within the total advertising activity for an entire sector or product type. The measurement indicates frequency, reach and ad ratings.
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