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Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation

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Sources

Release date

February 2018

Region

United States

Survey time period

January 2018

Supplementary notes

The source did not provide information on the sample number or survey type.

Citation formats

U.S. retailers marketing spend plans 2018, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 6, 2018
This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of **, broken down by generation. The findings reveal that ** percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas ** percent planned to decrease their spend on consumers aged 71 or above.
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Statistics on " Millennials in the U.S.: media & marketing "

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Topics

U.S. Millennials: Media & MarketingUnited States internet user demographics, by genderU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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