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As of March 2018, Spotify’s user base was dominated by Millennials, with ** percent of its users aged 25 to 34 and ** percent aged between 18 and 24 years old. The streaming giant has permanently altered how consumers discover, engage with and share music, and according to a 2018 survey, Spotify reaches almost **** of 16 to 24 year olds in the United States each week.

The power of Spotify

Spotify’s popularity is undeniable, accumulating millions of premium subscribers worldwide each quarter and hundreds of millions of unique visitors to Spotify.com every month. In the United States, Spotify is one of the most commonly used apps for listening to podcasts, and despite being in constant competition with Apple Music, remains a large part of U.S. music listeners’ lives.

A survey revealed that Spotify is also the preferred music streaming service among 18 to 29-year-olds, which may seem unremarkable given the data on Spotify’s user base, but serves as further evidence of Spotify’s popularity among younger users. Whether Spotify’s growth will last forever, only time will tell, particularly as Apple Music continues to put up a good fight and smaller but increasingly popular services such as Deezer begin to make their mark. But with the company recording a profit in early 2019 for the first time since its inception, Spotify remains very much a market leader and firmly on the path to future success.