This statistic presents the digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. During the survey period, 43 percent of Millennials stated that they always or frequently tweeted about or read tweets about a TV program.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Video Advertising Bureau. (September 25, 2018). Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. "Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018." Chart. September 25, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. (2018). Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. "Digital Engagement of Online Adults and Millennials in The United States Before, During, and after a Tv Program as of April 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Sep 2018, /statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau, Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 ÌÇÐÄÆÆ½â°æ, /statistics/193524/us-internet-users-online-engagement-with-tv-shows/ (last visited July 25, 2026)
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 [Graph], Video Advertising Bureau, September 25, 2018. [Online]. Available: /statistics/193524/us-internet-users-online-engagement-with-tv-shows/