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As of February 2021, 71 percent of U.S. adults aged between 18 and 29 years used the photo sharing app Instagram. Furthermore, it was found that 44 percent of female adults in the United States used Instagram compared to only 36 percent of adult men.

Instagram usage in the United States

Instagram is one of the most popular social networks in the United States with a 40 percent usage reach among the adult population. Social media juggernaut Facebook has a 68 percent population reach. Whereas Facebook and Snapchat usage are projected to either decline or stagnate until 2021, Instagram user engagement is estimated to increase from 26 to 29 minutes per day. The number of Instagram users in the United States is also set to keep growing over the coming years – in 2019, there were approximately 107.2 million monthly active U.S. Instagram users with forecasts estimating almost 120.3 million monthly users in 2023.

Teens and Instagram

Instagram usage is also widely spread among teenagers in the United States: in 2018, three quarters of female U.S. teenagers aged 13 to 17 years accessed the social network, along with 69 percent of male teens. The social network is more popular among older teens than younger ones, although this may simply be due to parental restrictions around smartphone usage and media consumption.