This statistic presents the most important return policies when shopping for gifts according to internet users in the United States as of ***, by store type. For consumers shopping either digitally or in-store, the most important return policy while shopping for gifts was the guarantee that retailers provided the option of full refunds. According to the findings, **** percent of respondents stated this for in-store gift purchases and **** percent for digital purchases.
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eMarketer. (January 2, 2018). Most important return policy when shopping for gifts according to internet users in the United States as of November 2017, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/
eMarketer. "Most important return policy when shopping for gifts according to internet users in the United States as of November 2017, by channel." Chart. January 2, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/
eMarketer. (2018). Most important return policy when shopping for gifts according to internet users in the United States as of November 2017, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/
eMarketer. "Most Important Return Policy When Shopping for Gifts According to Internet Users in The United States as of November 2017, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jan 2018, /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/
eMarketer, Most important return policy when shopping for gifts according to internet users in the United States as of November 2017, by channel ÌÇÐÄÆƽâ°æ, /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/ (last visited July 28, 2026)
Most important return policy when shopping for gifts according to internet users in the United States as of November 2017, by channel [Graph], eMarketer, January 2, 2018. [Online]. Available: /statistics/796116/us-consumers-gift-policy-reasons-gift-shopping/
