* Forecast. Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and twitter's Promoted Tweets.
Citation formats
Financial digital ad spend growth in the U.S. 2017-2021
Digital advertising spending of the U.S. financial services industry was forecast to increase by **** percent in 2021, reaching billion U.S. dollars. Financial services are among the industries investing most in this form of advertising, second only to retail.
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WNIP. (November 15, 2020). Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/442086/financial-institutions-digital-ad-expenditure-usa/
WNIP. "Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)." Chart. November 15, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/442086/financial-institutions-digital-ad-expenditure-usa/
WNIP. (2020). Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/442086/financial-institutions-digital-ad-expenditure-usa/
WNIP. "Change in Financial Services Industry Digital Advertising Spending in The United States from 2017 to 2021 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Nov 2020, /statistics/442086/financial-institutions-digital-ad-expenditure-usa/
WNIP, Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/442086/financial-institutions-digital-ad-expenditure-usa/ (last visited July 25, 2026)
Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars) [Graph], WNIP, November 15, 2020. [Online]. Available: /statistics/442086/financial-institutions-digital-ad-expenditure-usa/