This statistic presents the share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018. According to the findings, Amazon was the third most popular advertising publisher among major retailers, commanding ** percent of their marketing budgets.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Business Wire. (February 6, 2018). Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. "Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018." Chart. February 6, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. (2018). Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. "Share of Retail Marketing Budgets Devoted to Selected Digital Ad Publishing Platforms in The United States in 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Feb 2018, /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire, Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 ÌÇÐÄÆÆ½â°æ, /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/ (last visited July 31, 2026)
Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 [Graph], Business Wire, February 6, 2018. [Online]. Available: /statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/