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Effectiveness of personal recommendations in Mexico in 2016

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Source

Release date

June 2017

Region

Central and South America, Mexico

Survey time period

September 12 to October 11, 2016

Number of respondents

> 500

Age group

16-64 years

Special properties

within last 12 months

Method of interview

Online survey

Supplementary notes

Information on survey methodology was taken from .
Original question: "¿La tecnología ha aumentado el tiempo que pasas trabajando en casa?"

Citation formats

Word of mouth effectiveness in Mexico 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2017
The graph presents data on the effectiveness of personal recommendations regarding products and services in Mexico as of October 2016. During a survey, it was found that ** percent of respondents shared their opinion about a company or a brand on a social network in the 12 months leading up to the survey.
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Topics

Word-of-mouth (WOM) marketing and advertising Political advertising in the United StatesOutdoor advertising worldwideInclusion and diversity in advertising and marketing in the United StatesDirect mail advertising and marketing in the U.S.
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