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Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016

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Sources

Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

806 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: Which of these data sources does your organization use to understand the customer journey?

Citation formats

Data sources used in marketing worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 2, 2017
The statistic shows information on the data sources used in marketing worldwide as of November 2016. During the survey, ** percent of marketers stated they used call center data to understand the customer journey.
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Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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