| Characteristic | Simplicity score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2017
More information
Region
Worldwide
Survey time period
July 2016
Number of respondents
base: 14,044 consumers from nine countries
Method of interview
Online survey
Supplementary notes
The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and
The Simplicity Score for the brands’ industries or categories."
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