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In 2025, the family-owned toy manufacturer Lego (Lego Group or Lego A/S) brand retained its crown as the highest-valued Danish brand. Its brand value amounted to **** billion Danish kroner. Lego was also the most valuable toy brand worldwide, beating its closest competitors, Bandai Namco, Fisher-Price, and Barbie.

Which sectors account for the largest brand value in Denmark?

In 2024, toy companies (including Lego) accounted for ** percent of the aggregate value of ** most valuable Danish brands. The banking industry ranked second with roughly ** percent. The logistics sector followed with ** percent. At that point in time, the top 50 Danish brands were worth over *** trillion kroner.

Fastest-growing Danish Brands

In 2024, Copenhagen-based insurer Tryg (Tryg A/S) was the fastest-growing Danish brand. It is the largest insurance company in the Nordic region, but it services are also available in Central and Eastern Europe, parts of Southern Europe as well as a number of countries in Asia. The manufacturer of the bestselling weight-loss drug Wegovy - Novo Nordisk - ranked second. Its brand value increased by ** percent that year.