| Characteristic | Brandindex Buzz Score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2020
More information
Region
United States
Survey time period
January to December 2019
Supplementary notes
For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz score ranges from 100 to null with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
The source does not provide information on the type of the survey or the sample number.
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