| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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May 2016
Netherlands
April 15, 2016 to April 25, 2016
235 respondents
respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"
Online survey
The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
