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What are the main reasons for buying via PMP?

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Source

In cooperation with
Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

173 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

PMP stands for 'private marketplace.'
Multiple answers were possible.

Citation formats

Reasons for buying mobile programmatic ads via private marketplace worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2016
The statistic shows results of a survey regarding the reasons for buying mobile programmatic ad inventory via a private marketplace as expressed by brand and agency marketers in mid 2016. During the survey, ** percent of respondents said that private marketplaces provided a brand safe environment, which was their main reason for buying via PMP.
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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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