MSI panel; the source does not specify the age of respondents nor the date of survey.
Supplementary notes
* Original survey question: "Some sites address users of adblockers. How do you deal with this?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblocker.
Percentage points exceeding 100 percent are probably due to rounding or multiple answering options.
The source makes a distinguish between current and past users of adblocker. This statistic only contains the current users of an adblocker.
Citation formats
Response to websites addressing adblock users in the Netherlands 2015
This statistic illustrates the response to websites addressing adblock users in the Netherlands in 2015. As of 2015, roughly ** percent of the respondents who have an ad blocker said they add websites they care about to the 'whitelist' of their ad blocking software.
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IAB Nederland, & Mediabrands Marketing Sciences, & IPG Mediabrands. (November 17, 2015). How do you respond to websites which address adblock users?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/
IAB Nederland, und Mediabrands Marketing Sciences, und IPG Mediabrands. "How do you respond to websites which address adblock users?*." Chart. November 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/
IAB Nederland, Mediabrands Marketing Sciences, IPG Mediabrands. (2015). How do you respond to websites which address adblock users?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/
IAB Nederland, and Mediabrands Marketing Sciences, and IPG Mediabrands. "How Do You Respond to Websites Which Address Adblock Users?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2015, /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/
IAB Nederland & Mediabrands Marketing Sciences & IPG Mediabrands, How do you respond to websites which address adblock users?* ÌÇÐÄÆƽâ°æ, /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/ (last visited July 30, 2026)
How do you respond to websites which address adblock users?* [Graph], IAB Nederland, & Mediabrands Marketing Sciences, & IPG Mediabrands, November 17, 2015. [Online]. Available: /statistics/563285/response-to-websites-addressing-adblock-users-in-the-netherlands/
