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Where did your path to purchase start?

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

Citation formats

Omnichannel retail: start of path to purchase in the United Kingdom (UK) 2015/16

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2016
This statistic illustrates where shoppers started their 'purchase journey' in the United Kingdom on purchases made between November 2015 and January 2016. Of respondents, 54 percent started their path to purchase online on the store's website. A further 12 percent looked online on another website or competitors website first.
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Topics

High street retail in the United Kingdom (UK)Apparel market in the UKMarks and SpencerRetail trade in EuropeSainsbury group in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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