The original question was phrased by the source as follows: "Var köper du majoriteten av dina julklappar?"
The consumer surveys were conducted by an external research company on behalf of the source, with 2,000 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.
Citation formats
Survey on sources for buying Christmas gifts in Sweden 2024
Almost half of the Swedish shoppers surveyed in 2024 stated the Internet would be the source of their Christmas gifts that year. Another ** percent said they would buy their gifts in local stores.Â
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Svensk Handel. (December 17, 2024). Where do you buy the majority of your Christmas gifts? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where do you buy the majority of your Christmas gifts?." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. (2024). Where do you buy the majority of your Christmas gifts?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where Do You Buy The Majority of Your Christmas Gifts?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel, Where do you buy the majority of your Christmas gifts? ÌÇÐÄÆƽâ°æ, /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/ (last visited July 31, 2026)
Where do you buy the majority of your Christmas gifts? [Graph], Svensk Handel, December 17, 2024. [Online]. Available: /statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
