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Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023

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Sources

Release date

April 2019

Region

China

Survey time period

2016 to 2018

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets / excludes Hong Kong

Supplementary notes

*Forecast.

Citation formats

Share of mobile ad spend in digital ad expenditure in China 2016-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 3, 2019
The timeline shows the share of mobile advertising spending in total digital advertising in China in 2016 and 2018 as well as a forecast until 2023. The share is expected to grow from ** percent in 2018 to ** percent in 2022.
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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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