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Online media channels influencing purchase decisions among consumers in Canada as of September 2016, by age group

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Source

Release date

November 2016

Region

Canada

Survey time period

September 2016

Number of respondents

1,300 respondents

Age group

15-34 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

Question: Which of the following influence you when making the decision to purchase a new product or service? Please select all that apply.

Citation formats

Online channels influencing purchase decisions among consumers in Canada 2016, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 1, 2016
This statistic shows the percentage of consumers in Canada influenced by online media channels to make purchase decisions as of ****, broken down by age group. During the survey, ** percent of respondents aged between 15 and 18 years named YouTubers as a source that influenced their purchase decisions, while ** percent felt most influenced to buy products or services by brand websites.
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