* Original survey question was phrased as follows:
"Q830 What features would make you want to use a reward program app? Rank the following options from most desirable to least desirable (% ranked top 3)."
Citation formats
Leading incentives for consumers to use reward program apps in the UK 2011
This statistic displays the most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation. During the survey period, it was found that ** percent of responding Millennials reported that receiving exclusive offers would encourage them to use reward program apps.
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Aimia. (January 31, 2012). Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/
Aimia. "Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation." Chart. January 31, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/
Aimia. (2012). Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/
Aimia. "Most Requested Features for Consumers to Use Reward Program Apps in The United Kingdom (Uk) in 2011, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2012, /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/
Aimia, Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation ÌÇÐÄÆƽâ°æ, /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/ (last visited July 27, 2026)
Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: /statistics/484949/leading-incentives-for-consumers-to-use-reward-program-apps-in-the-uk/
