* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).
VCR = Video completion rate
CTR = Click through rate
Citation formats
Online ads: video completion and click through rates UK 2017, by ad length
This statistic compares video completion and click through rates as an index for different lengths of online advertising videos in the United Kingdom (UK) during the third quarter of 2017. Index values are a comparison to average VCR and CTR with the base value being 100. That quarter, ** second video ads had an above average completion rate with an index value of ***, whereas longer ads with a length of ** seconds performed slightly under average in terms of completion with an index value of **.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Videology. (November 2, 2017). Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. "Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)." Chart. November 2, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. (2017). Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. "Digital Video Advertising Completion and Click through Rates in The United Kingdom (Uk) in 3rd Quarter 2017, by Ad Length (Index*)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2017, /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology, Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*) ÌÇÐÄÆƽâ°æ, /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/ (last visited August 05, 2026)
Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*) [Graph], Videology, November 2, 2017. [Online]. Available: /statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
