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Share of video streaming viewers who are likely cutting the cord in Canada as of July 2021

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Sources

Release date

January 2022

Region

Canada

Survey time period

July 24 to 30, 2021

Number of respondents

953 respondents

Age group

18-70 years

Special properties

respondents who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service

Method of interview

Online survey

Supplementary notes

AVOD viewers have at least one ad-supported streaming service. SVOD viewers do not have any ad-supported streaming services.

Citation formats

Likelihood of cancelling cable TV subscription among VOD viewers in Canada 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2022
In Canada, consumers of ad-supported video-on-demand platforms were more likely to cut the cord than viewers of subscription-based services. 23 percent of surveyed AVOD viewers to a 2021 survey were likely to cancel a cable TV subscription, compared to 14 percent of SVOD users.
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