The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
Citation formats
Luxury watches purchasing frequency by age in North America Q1 2024
According to the results of a survey ran during the first quarter of 2024 among affluent and high net worth individuals, around *** in **** respondents aged between 18 and 39 in North America had made multiple purchases of luxury watches over the past year. In addition, ** percent of persons in this age group made a single luxury watch purchase in the same time period. These figures were lower in the older age group.
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Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in North America in The 1st Quarter 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant, Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/ (last visited July 27, 2026)
Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: /statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
