| Characteristic | Newspapers | Magazines | Internet | Apps/mobile internet | TV | Radio | Cinema | Billboards | Direct mail | Advertising papers |
|---|---|---|---|---|---|---|---|---|---|---|
| Advertising is trustworthy | 39% | 22.2% | 8.3% | 3.3% | 22.5% | 14% | 6.7% | 10.5% | 17.7% | 26.4% |
| Advertising is interesting | 25.4% | 28.3% | 12.8% | 5.3% | 25.3% | 13.1% | 12% | 13.2% | 17.9% | 25.4% |
| Advertising is annoying | 11.3% | 11.5% | 28% | 16.7% | 37% | 23.2% | 14% | 7.9% | 22.8% | 12.5% |
| Advertising is entertaining | 14.1% | 22.7% | 9.2% | 4.2% | 32.9% | 19% | 20.8% | 10.1% | 9.8% | 13% |
| Advertising is unnecessary | 10.7% | 10.7% | 18.4% | 13% | 19.8% | 16.9% | 12.7% | 11.6% | 16.3% | 9.7% |
| Advertising is useful | 34.5% | 22.2% | 11.4% | 5.4% | 20.5% | 12.5% | 6% | 11.5% | 25.6% | 36.4% |
| Advertising is a purchase incentive | 23.7% | 21.8% | 9.6% | 4% | 25.4% | 9.8% | 7.7% | 11.1% | 22.7% | 32.2% |
| Advertising is irritating | 8.9% | 9.4% | 24.7% | 15% | 34.2% | 21.6% | 12.8% | 7% | 16.7% | 9.5% |
| Advertising is informative | 35.6% | 27.7% | 12.6% | 5.4% | 25% | 15.3% | 8.3% | 14.7% | 27.6% | 36.9% |
| Advertising is simply a part of this medium | 37.7% | 35.8% | 17.9% | 9.6% | 39.1% | 27.3% | 26% | 25% | 26.1% | 33.5% |
| Advertising is not something I notice there | 20.5% | 20.2% | 33.9% | 36.5% | 17.1% | 26.1% | 24.4% | 32.6% | 25.6% | 19.7% |
| Prefer not to say | 7.3% | 8.9% | 17.4% | 33.5% | 2.6% | 10.3% | 20.6% | 15.4% | 8.9% | 8.6% |
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Source
Source
Release date
October 2014
More information
Region
Germany
Survey time period
October 2013 to April 2014
Number of respondents
70.5 million people, 45,348 cases
Age group
14 years and older
Method of interview
Face-to-face interview
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Multiple answers were possbile.
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