The source provides the following information about the methodology: "The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
In 2023, the Belgian drink and brewing giant Anheuser-Busch InBev (AB InBev) topped the list of most creative advertisers worldwide with **** thousand points in the presented creativity ranking. Unilever and Apple followed with around **** thousand and *** points, respectively. Meanwhile, WPP, Omnicom, and IPG topped the global ranking of most creative ad holdings that year.
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WARC. (March 9, 2024). Most creative advertisers worldwide in 2023 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/
WARC. "Most creative advertisers worldwide in 2023 (index score)." Chart. March 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/
WARC. (2024). Most creative advertisers worldwide in 2023 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/
WARC. "Most Creative Advertisers Worldwide in 2023 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2024, /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/
WARC, Most creative advertisers worldwide in 2023 (index score) ÌÇÐÄÆƽâ°æ, /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/ (last visited July 25, 2026)
Most creative advertisers worldwide in 2023 (index score) [Graph], WARC, March 9, 2024. [Online]. Available: /statistics/271360/the-most-creative-advertisers-by-gunn-report-points/
