| Characteristic | Share of respondents |
|---|---|
| Adidas | 6.8% |
| BMW | 4.9% |
| Nike | 4.5% |
| Audi | 4.4% |
| VW | 4.1% |
| Mercedes | 3.5% |
| Apple | 3.1% |
| Nivea | 2.9% |
| Esprit | 2.8% |
| Samsung | 2.6% |
| S.Oliver | 2.2% |
| Alnatura | 1.8% |
| Porsche | 1.4% |
| Tommy Hilfiger | 1.3% |
| dm | 1% |
| Milka | 1% |
| Gerry Weber | 1% |
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October 2014
Germany
4 August 2014 to 29 August 2014
1,928 respondents who stated to have a favorite brand
14 years and older
only one response possible
This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?"
(original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")
