Esprit brand profile Germany 2022| ��ƽ��

Esprit brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,109 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Esprit in Germany?
When it comes to fashion store customers, brand awareness of Esprit is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Esprit in Germany?
In total, *** of German fashion store customers say they like Esprit. However, in actuality, among the *** of German respondents who know Esprit, *** of people like the brand.

What is the usage share of Esprit in Germany?
All in all, *** of fashion store customers in Germany use Esprit. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Esprit?
Around *** of fashion store customers in Germany say they are likely to use Esprit again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Esprit in Germany?
In August 2022, about *** of German fashion store customers had heard about Esprit in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Esprit in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.