| Characteristic | Desktop | Mobile |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
September 2015
Region
Mexico
Survey time period
2013 and 2014
Special properties
mobile includes display (banners, video and rich media) and search; includes ad spending on tablets; excludes SMS, MMS, P2P messaging-based advertising
Supplementary notes
* Forecast.
Figure for 2013 comes from an earlier eMarketer article.
eMarketer calculations based on exchange rate of 1USD (U.S. Dollars) = 13.30MXN (Mexican Pesos).
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