The graph shows leading social media metrics used by marketers in the United States as of August 2014. According to nearly ** percent of respondents, their main measurement of social media marketing performance was the number of page visits or views, while profits per customer was the least used metric for social media marketing evaluation.
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eMarketer, & McKinsey & Company, & Various sources (Duke University Fuqua School of Business). (December 11, 2014). Leading social media metrics measured by marketers in the United States as of August 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/374708/us-social-media-marketing-metrics/
eMarketer, und McKinsey & Company, und Various sources (Duke University Fuqua School of Business). "Leading social media metrics measured by marketers in the United States as of August 2014." Chart. December 11, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/374708/us-social-media-marketing-metrics/
eMarketer, McKinsey & Company, Various sources (Duke University Fuqua School of Business). (2014). Leading social media metrics measured by marketers in the United States as of August 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/374708/us-social-media-marketing-metrics/
eMarketer, and McKinsey & Company, and Various sources (Duke University Fuqua School of Business). "Leading Social Media Metrics Measured by Marketers in The United States as of August 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2014, /statistics/374708/us-social-media-marketing-metrics/
eMarketer & McKinsey & Company & Various sources (Duke University Fuqua School of Business), Leading social media metrics measured by marketers in the United States as of August 2014 ÌÇÐÄÆƽâ°æ, /statistics/374708/us-social-media-marketing-metrics/ (last visited July 28, 2026)
Leading social media metrics measured by marketers in the United States as of August 2014 [Graph], eMarketer, & McKinsey & Company, & Various sources (Duke University Fuqua School of Business), December 11, 2014. [Online]. Available: /statistics/374708/us-social-media-marketing-metrics/
