* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
Citation formats
Consumer opinion of private label vs. manufacturer brands in European countries 2013
This statistic displays consumer attitudes towards private label brands versus manufacturer brands in selected European countries in 2013. As of fall 2013, 56 percent of respondents in Great Britain agreed that private label and manufacturer brands don't differ in quality for the same types of product.
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Ipsos. (June 30, 2014). To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality. [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/
Ipsos. "To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality.." Chart. June 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/
Ipsos. (2014). To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality.. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/
Ipsos. "To What Extent Do You Agree or Disagree? For The Same Types of Product, Private Label/Store Brands and Manufacturer Brands Don't Differ in Quality.." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2014, /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/
Ipsos, To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality. ÌÇÐÄÆƽâ°æ, /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/ (last visited August 01, 2026)
To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality. [Graph], Ipsos, June 30, 2014. [Online]. Available: /statistics/349307/private-label-vs-manufacturer-brands-consumer-attitudes-europe/
