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Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category

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Source

Release date

April 2021

Region

Germany

Survey time period

2013 to 2020

Citation formats

Market shares of product and private label brands in Germany 2013-2020

Published by
F. Watty,
Apr 30, 2021
Between 2013 and 2020, the performance of private labels showed no dramatic changes in Germany. In the grocery retail market, the market value share held by private labels went from **** percent in 2013 to **** percent in 2020. The largest market share was made up of mid-range product brands, which accounted for **** percent of the grocery retail market as of 2020.
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