This statistic presents the products for which Spanish consumers would choose a manufacturer brand over a private label brand according to a survey conducted in 2021. Nearly ** percent of consumers prefer the manufacturer brand for dairy products, yogurts, and desserts. Meanwhile, around **** percent of respondents stated that they would not choose the manufacturer brand over the private label in any of the categories.
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EAE Business School. (May 26, 2022). Percentage of consumers who prefer manufacturer brand over private label in Spain in 2021, by product category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/
EAE Business School. "Percentage of consumers who prefer manufacturer brand over private label in Spain in 2021, by product category." Chart. May 26, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/
EAE Business School. (2022). Percentage of consumers who prefer manufacturer brand over private label in Spain in 2021, by product category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/
EAE Business School. "Percentage of Consumers Who Prefer Manufacturer Brand over Private Label in Spain in 2021, by Product Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 May 2022, /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/
EAE Business School, Percentage of consumers who prefer manufacturer brand over private label in Spain in 2021, by product category ÌÇÐÄÆÆ½â°æ, /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/ (last visited July 31, 2026)
Percentage of consumers who prefer manufacturer brand over private label in Spain in 2021, by product category [Graph], EAE Business School, May 26, 2022. [Online]. Available: /statistics/1631739/products-for-which-consumers-would-not-buy-a-private-label-brand-in-spain/