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Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group

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Source

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Release date

September 2022

Region

Worldwide, North America, Asia, Europe

Survey time period

August 1 to 8, 2022

Number of respondents

11,003 respondents

Special properties

among consumers fro Australia, Canada, China, France, Germany, Italy, Japan, the Netherlands, Spain, the United Kingdom, and the United States

Method of interview

Online panel

Citation formats

Consumers paying more for brands that reflect their values worldwide 2022, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 20, 2022

During an August 2022 survey, ** percent of Generation Z consumers from 11 countries worldwide stated that they almost always or often paid more for a brand, product, or service if it represented their values. Among baby boomers, *** percent of consumers behaved like that.

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