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Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category

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Sources

Release date

October 2014

Region

Worldwide

Survey time period

H1 2014

Supplementary notes

Data represents activity on the Adform platform, broader industry metrics may vary.
Includes custom units which may or may not include video content.
Worldwide data based primarily on Europe and the United States.

Citation formats

Rich media video display ads: performance metrics worldwide 2014, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2014
The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching ****, followed by a significantly lower **** percent rate for technology and computing industries.
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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