| Characteristic | Visit the website | Visit the mobile site or app | Make an in-store purchase |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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August 2014
United States
June 30, 2014 to July 2, 2014
1,000 respondents
18-29 years
among respondents who are interested in buying products and services from local/small businesses and who own at least one desktop/laptop computer and a smartphone or tablet
During the survey, this question was posed as follows: "Which of the following types of Facebook marketing tactics is most likely to influence you to : visit the website of a local /small business, visit the mobile site and app of a local small/business, make an in -store purchase from a local/small business."
The source does not provide further information on the survey methdology (type of survey used).









