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Consumer interest in text-to-shop features in the United Kingdom (UK) in 2022

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Source

Release date

June 2022

Region

United Kingdom

Survey time period

April 2022

Number of respondents

999*

Age group

18 years and older

Supplementary notes

* Study participants were UK residents living in an urban or suburban area who shops for groceries at least once a month and owns a smartphone.

The survey question was phrased by the source as follows: "Would you be interested in trying this type of shopping (text-to-shop)?"

Citation formats

Text-to-shop: Consumers interest in the UK 2022

Published by
F. Watty,
Jan 9, 2023
The results of a recent study revealed that over a third of consumers in the United Kingdom (UK) was keen to try text-to-shop features, which allows the completion of purchases via text messages through messaging and social media channels. A further ** percent of the survey respondents stated that they would be very interested in trying this method.
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