* According to the source, the brand strength index (BSI) ranks the most valuable Indonesian brands with a score out of 100 according to their marketing investment, stakeholder equity and the impact of their business performance.
In 2023, the strongest Indonesian brands was Bank Central Asia (BCA), reaching a brand strength index of 92.9 points out of 100 points. It is followed by Bank BRI and Pertamina with 85.3 and 83.9 points out of 100 points respectively.
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Brand Finance. (June 8, 2023). Ranking of the strongest Indonesian brands in 2023, by brand strength index* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/870527/indonesia-strongest-brands/
Brand Finance. "Ranking of the strongest Indonesian brands in 2023, by brand strength index*." Chart. June 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/870527/indonesia-strongest-brands/
Brand Finance. (2023). Ranking of the strongest Indonesian brands in 2023, by brand strength index*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/870527/indonesia-strongest-brands/
Brand Finance. "Ranking of The Strongest Indonesian Brands in 2023, by Brand Strength Index*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2023, /statistics/870527/indonesia-strongest-brands/
Brand Finance, Ranking of the strongest Indonesian brands in 2023, by brand strength index* ÌÇÐÄÆƽâ°æ, /statistics/870527/indonesia-strongest-brands/ (last visited July 23, 2026)
Ranking of the strongest Indonesian brands in 2023, by brand strength index* [Graph], Brand Finance, June 8, 2023. [Online]. Available: /statistics/870527/indonesia-strongest-brands/
