In 2023, among 100 Italian brands with the highest brand value, Iveco - a transport vehicle manufacturer - suffered the highest brand value loss, at ** percent. Luxury fashion house Bulgari followed with a brand value loss of ** percent.
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Brand Finance. (May 8, 2023). Italian brands with the highest brand value loss worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. "Italian brands with the highest brand value loss worldwide in 2023." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. (2023). Italian brands with the highest brand value loss worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. "Italian Brands with The Highest Brand Value Loss Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance, Italian brands with the highest brand value loss worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/ (last visited August 01, 2026)
Italian brands with the highest brand value loss worldwide in 2023 [Graph], Brand Finance, May 8, 2023. [Online]. Available: /statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
