According to the source, the Brand Strength Index (BSI) ranks the most valuable Malaysian brands with a score out of 100 according to their marketing investment, stakeholder equity and the impact of their business performance.
In 2025, Proton was ranked number one among the leading brands in Malaysia for brand strength, with a Brand Strength Index of **** points out of 100, followed by Tenaga Nasional and Mr D.I.Y. Group. Dutch Lady, a popular packaged milk brand in the country, dropped to seventh place from first in the previous year.Â
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Brand Finance. (May 29, 2025). Ranking of the strongest brands in Malaysia in 2025, by Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1185233/malaysia-strongest-domestic-brands/
Brand Finance. "Ranking of the strongest brands in Malaysia in 2025, by Brand Strength Index." Chart. May 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1185233/malaysia-strongest-domestic-brands/
Brand Finance. (2025). Ranking of the strongest brands in Malaysia in 2025, by Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1185233/malaysia-strongest-domestic-brands/
Brand Finance. "Ranking of The Strongest Brands in Malaysia in 2025, by Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2025, /statistics/1185233/malaysia-strongest-domestic-brands/
Brand Finance, Ranking of the strongest brands in Malaysia in 2025, by Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/1185233/malaysia-strongest-domestic-brands/ (last visited July 26, 2026)
Ranking of the strongest brands in Malaysia in 2025, by Brand Strength Index [Graph], Brand Finance, May 29, 2025. [Online]. Available: /statistics/1185233/malaysia-strongest-domestic-brands/
